Northeastern University

NU “DEGREES AND PROGRAMS POWERED BY EXPERIENCE”
In an effort to pivot and refresh Northeastern University’s global campus design system, this project introduces a flexible, contemporary framework spanning digital and physical environments. Building on existing brand guidelines, the work extends the system into mid and lower-funnel applications through a cohesive visual language, combining multifaceted 3D NU graphics, bracketed callouts that invite closer reading, global campus lockups, a gradient palette grounded in Northeastern’s core colors, and a photography approach that functions as a collection of real NU moments. Together, the system reinforces Northeastern’s values of collaborative learning and global experiences.